The digital marketing landscape has been evolving for years, moving away from static solutions to more dynamic ones. One of the most significant factors to such a transformation has been the mobile application development space. Cell/mobile phones have changed how businesses and consumers interact. Many eCommerce businesses now rely on a heavy mobile presence, leaning towards mobile applications to get ahead of the competition.
Additionally, eCommerce has exploded since the COVID-19 pandemic began. According to a July survey of 5,000 consumers in North American and Europe from Selligent, eCommerce traffic has risen by up to 28% of its pre-COVID-19 levels.
This phenomenon makes sense, given the unparalleled convenience of browsing an entire store’s catalog online. More importantly, smartphones have become an essential tool for online shoppers, given that consumers now prefer online shopping over brick-and-mortar stores. Now that there are even faster shipping options, eCommerce has quickly become the retail juggernaut in today’s incredibly digital age.
Websites still play an integral role in brand presence and awareness, but mobile applications have made eCommerce shopping more accessible than ever. This shift is also a proactive approach that has benefited countless businesses, as current buying behaviors dictate the need to continually personalize, reach out, and innovate the buying experience. If you have an online business, you probably know the basics of setting up a successful website. However, if you want to attract even more customers and boost sales, you’ll need a mobile eCommerce app. Here is a quick rundown of the promising benefits of investing in a mobile app.
1. It Encourages Loyal Customers
Even though a mobile app is essentially a copy of your website, it is optimized for smartphone viewing. The app’s design and development offer a more convenient way for customers to browse and make purchases, encouraging them to engage with the company more.Such ease of use is effective at acquiring and retaining customers, which is integral to your eCommerce shop’s growth.
Customers also get more freedom to browse with a mobile app since they can access it at any time and any place. Applications tend to load faster, and speed is of utmost importance in the age of instant gratification.
Mobile app development also allows you to personalize content according to your customers’ preferences. By keeping a record of their previous orders, your app can recommend products your audience will likely be interested in, which will boost your sales even more. All of these are strategic ways to build a loyal customer base.
2. It Improves Brand Recognition
Having a mobile app makes your eCommerce shop even more accessible, especially when using referral links or requesting feedback. Satisfied customers are more likely to share their favorite stores online and talk about their positive experience, which can do wonders for your reputation and brand recognition.
To capitalize on this, integrate popular social media channels into your application. Your customers will now have an easier way to talk about your products and share them with their friends. Since customers won’t be able to inspect the product until they receive them, reviews and recommendations are essential to the purchasing process. Glowing testimonials are sure to attract new customers to your store.
A mobile app also offers the opportunity to use push notifications, which will alert customers of special deals, discounts, and other events. Since customers have the chance to save money, they’re more likely to interact with your business.
Investing in your websites and social media pages is one thing, but having a beautifully-designed eCommerce application will boost brand recognition unlike any other. Building one paints a positive picture of trustworthiness and reliability, promoting both existing and prospective customers to transact with your business. Modern users factor in brand recognition during purchase decisions, and the presence of a mobile application solidifies your brand.
With a mobile application, you’ll also support new and innovative ways to pursue digital transformation, including chances of offering incentives and benefits to boost sales. Incorporating your website and social media channels will also be easier to do, empowering your customers to engage in cutting-edge engagement efforts.
3. It’s More Efficient
Mobile applications are more user-friendly and versatile. Although the application development process may be quite costly, it’s definitely worth the investment. Since customers have a more comfortable way to access your products, they’ll be more likely to purchase. A well-designed app that’s easy to use will bring in more clients, which will bring you more orders. You’ll enjoy boosted sales like never before!
Push notifications are a cheap way to grab your customers’ attention and remind them of your company. With these notifications, you can send them important information that will spur them to make immediate purchases.
4. It’s a More Secure and Convenient Method of Checkout
In the retail world, speed is the name of the game. Customers expect you to get them through processes without a hitch, believing that they deserve customer service like no other. One of the most crucial aspects of your eCommerce store is the checkout process. You’ll need to provide them with an efficient and painless experience, as this will let them know that you care about their needs and preferences.
With a mobile application, you’ll create a seamless shopping experience, all the while ensuring that their payment options are safe and secure. You eliminate the hassles of online shipping, as you can offer both credit card and digital wallet options like PayPal, Apple Pay, AliPay, and so much more.
5. Mobile Apps are the Future of eCommerce
Mobile phones will continue to shift and change the world, transforming our daily lives in more ways than one. It will also continue to shape how consumers and businesses interact, so it’s only logical to begin investing in an eCommerce app for your business. You’ll want them to become a permanent part of your customer experience plans, which will help you gain the competitive advantage you need. Boost your sales—build your mobile application today.
eCommerce has revolutionized the way people buy products. Consumers now have a world of catalogs at their fingertips, providing access to innumerable goods they otherwise wouldn’t have discovered. Offering a mobile app to your customers is a great way to expand your business and attract new customers while retaining your old ones. With all the benefits and features mobile apps have to offer, your online store can reach stratospheric success.
If you’re considering a mobile app for your store and need help in the design and development process, let us know at Uncut Lab. We are app developers, software engineers, designers, and data scientists that specialize in creating robust software for small and medium enterprises (SMEs) as well as eCommerce shop owners. Allow us to transform your eCommerce businesses into cutting edge landscapes — check out what services we offer eCommerce shop owners. Uncut Lab – Your partner in creating robust and exciting mobile and web products. We offer mobile development, web development, product design, and code audit. Contact us today to see how we can help you!