Why Usability is Important in Product Design

Usability in product design is self-explanatory. Amid the design and development process, you’ll want to ensure that your end product is intuitive and, ultimately, does what it should. The higher the degree of usability in a product, the more likely consumers are to enjoy it. As such, it pays to prioritize UI and UX when developing an innovative new product.

What Makes a Design Usable?

Usability pertains to more than just ease of use. For a product to be considered usable, it should:

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  • Demonstrate complete visual clarity
  • Allow the user to operate the product easily
  • Prevent errors
  • Enable a sense of freedom and control when in use
  • Undergo regular usability testing, especially after patches and updates

Usability testing ensures that the product satisfies user expectations, eliminates flaws, and aligns the system with real-world applications.

Why Does Usability Matter?

Usability matters more than what most product developers will give it credit for. If consumers can’t achieve their goals quickly and productively, they’re likely to seek an alternative elsewhere. Thus, a product that is too complex will result in lost revenue and a lack of returns.

Your application development process should be user-centred. Think about how and why a user will adopt your product and potentially recommend it to others.

The 5 Es of Product Usability

These five qualities characterize a usable product.

  • Effective
    Users don’t just want to achieve their goals—they want to do so accurately. Reduce the potential for human error by incorporating concise and straightforward language. As much as possible, minimize the number of steps it takes to complete a task to avoid redundancy.
  • Efficient
    Though similar, effectiveness and efficiency are not interchangeable. Efficiency pertains to speed—how fast does the user get the job done? How many clicks does it take for the average user to achieve their end goal? Consider whether most of your customers surf using a desktop or laptop, which requires two opposite navigation approaches.
  • Engaging
    An engaging product doesn’t just look nice, though design elements will play a role in this aspect of your business. Ease of navigation, readable typography and an intuitive navigational layout make for an engaging product and an enjoyable user experience.
  • Error-Tolerant
    Digital products are error-prone, primarily when they exist in an ecosystem that the designer does not control. However, there are methods of minimizing them from occurring. Allow users the opportunity to redo what they might’ve processed incorrectly. Restrict opportunities for error by implementing clear instructions and distinct action buttons.
  • Easy to Learn
    It shouldn’t take more than a few attempts for a user to become familiar with your product. Incorporate intuitive elements to direct users to where they should be going. Pay special attention when releasing new functionalities and features.

Conclusion

Usability is a learning process. Though you’ll want to achieve it from the get-go, you can also benefit from user feedback as you further develop your product.

For app developers looking to achieve a maximum degree of usability, reach out to our accomplished designers at Uncut Labs. Keep up with consumer expectations by taking your product experience to the next level. Contact us today to see how we can help you!

author

Lucas

I am the Uncut Lab resident cloud computing junkie. I help curate the written content in our Education Corner, providing engaging articles on foundational concepts in cloud computing, data analytics, machine learning, and blockchain technology. Feel free to reach out to me with questions or topics that you would like us to cover. Thanks!

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